| In this issue... |
- SCOOP!
- So Crazy...
- New Products (Not Ours)
- Who Are These Guys?
- Quick Takes
|

| Who Are These Guys? |
|
Kamhi World, Inc. designs, manufactures and wholesales the best quality talking toys on the market. Most of our products are licensed from major studios based on hot movie releases. And our Shrek and Simpsons talking pens and clip-ons are HOT! See all of our current product lines at www.FunTalking.com
|
| Quick Takes |
|
Spider-Man breaks records, SM-III set new records for biggest first day in the US ($59 million) and first weekend ($148 million).
Shrek the Third broke every animated record for opening week box office, with $127 million its first weekend. The actors have all signed on for another Shrek sequel.
But sequels don't guarantee profits, when ordering toys ahead of a premiere, name alone isn’t enough, as in Marvel Comics. Hulk with Ang Lee tanked anyway. A remake with a different Director is now in the works.
Toys R Us profits are up 40%. CEO Jerry Storch talks about what made the difference - efforts to give shoppers a better experience.
$25,000 Spongebob? That’s what the earlier works of artist Bob White, creator of the cartoon character Spongebob Squarepants, are going for. The likes of Meryl Streep, Michael Douglas and Cindy Crawford are among his (paying) fans.
Coca Cola and Itunes will be giving away a couple of billion music tracks this summer to promote Apple and Coke. Running in August, it’s the largest music promo ever.
G.I. Joes for Jesus from the creator of G.I. Joe, a new line of Old Testament action figures this fall. Figures for boys will include Noah, Samson, and David; for girls, Queen Esther and Deborah the Warrior. More info.
|
|
Buyers:
Every month our newsletter contains hot news you won't get elsewhere...
news from
our contacts in the entertainment world and beyond:
top studio executives, former NASA engineers
and hi-tech technology incubators (to name a few). It's not just interesting - it's news
you can use to help you get a leg up on your competition and to
increase your profits (There's a link at the bottom if you want to unsubscribe).
|
| SCOOP: 7-11’s Become Kwik-E-Mart for Simpsons Movie Release |
The rumors have been around for at least three months, but this is bigger than anyone suspected… and you read it here first. For The Simpsons Movie opening, July 27th, 7-11’s across the U.S. and Canada are turning into Homer Simpson’s beloved Kwik-E-Mart! The most anticipated animated movie since forever is also expected to be a retailing blockbuster.
You can believe the Kamhi Report… some of the greatest Marketing Minds anywhere have strained their brain cells to give new meaning to the word Buzz. If your store or stores can sell anything that ties in to the movie, now is the time and this is the place. |
| So Crazy It's Got To Be True |
|
New toys run on brain power
The California company NeuroSky will debut toys that run on brain waves. Put a sensor cap on and think your way through the maze, turn on your laser sword, fire your gun. It will be shown first in Japan this summer and in the US in the fall. If you sell tech toys, be the first on your block.… Click for details
$3500 dress... for a doll
Would you pay $3500 for your daughter’s wedding dress? How about for her doll’s wedding dress? Disney introduces a new line of dolls’ wedding gowns based on its film heroines. Girls will be able to get gowns in the style of Ariel, Cinderella, Snow White, and Belle, available in June in North American, Japan, and Europe. You’ll need a big wallet if you’re buying at retail, $1100 - $3500. The fabrics will include tulle, Chantilly, satin, silk, and a lot of other expensive touches. Or you can set the money aside for the real wedding gowns for your daughters. They’ll probably cost less.
Beer for kids??
In Japan, drinking together with coworkers has become part of the culture, and what better way to practice being an adult than with non-alcoholic drinks that are packaged like the real thing? The fake beer even gives you a head of foam. It's sold in six-packs (maybe the kids drink it while watching American football), bottles, and cans. When I was a kid I could buy candy cigarettes, but they have long since disappeared. Imitating adults’ bad habits isn’t a good idea at any age, so I don’t think you’ll see this kind of beer here.
Click to read more.
|
| Hot New Products
|
Our contribution to mankind each month. Hot new products - and they aren't even ours!
This summer’s “must have” gadget
My choice: The BlueQ Wristband. You don’t have to have your phone ringer turned on at meals, in the movies, or in meetings. In fact, leave your cell phone in your purse. The world’s first Bluetooth-enabled wrist band vibrates when someone calls. And the look is customizable with provided “Qskins.” Swami Kamhi gazes into his crystal ball and sees the future: Kids and adults will go nuts for this. It’s expected to retail for about $40. Click for more info
160 million potential customers
If your lineup includes sports equipment or bicycles, here’s a new toy that industry execs hope will pump up sales: bikes that change gears for you. Most people don’t want manual transmissions in their cars – too much work. And research shows casual riders feel the same way about bikes. The new Trek (same make Lance Armstrong rode) bike has an automatic transmission, so the rider, whether it’s Dad, Mom, or their slightly overweight kid, just has to peddle. Click for more info
Dress like Mr. Potato Head
Hasbro is introducing a new line of clothing this fall, intended to strengthen brand awareness. It’ll look like or display images of G.I. Joe, My Little Pony, and more than two dozen other brands. Rollout will start this spring in over 200 Steve & Barry’s stores. If one of those stores is near you, there might be a promotional link possible. Click for details
New movie-based toys for next season
Paramount Licensing, the new division, is launching a large group of toys tied to the February 2008 release of Spider Chronicles. Promoted as the largest group of toys tied to a single film in a long time, the new division will put its full marketing arsenal at the disposal of this film. If movie-related toys and action figures are one of your items, Check out this first announcement
And with that, our second issue comes to a close. I’ve got some exciting news you’ll want to know about in our next issue so watch your email in-basket…
Jay Kamhi, President
Kamhi World, Inc.
| |